Most brands don't have
a communication problem.
They have a conviction problem.
Communications & Creative Strategy · New Delhi
Communications strategy, brand narrative, and cultural positioning. For the right brands, at the right moment.
Real campaigns. Real numbers. And what they actually meant.
Campaign — PR Pundit Havas Red
1.7B+ Impressions · 82 Placements · Q1 2025
Valentine's Day and Holi campaigns for Crocs India. What shifting the frame from "product" to "identity" actually looks like in execution.
Campaign — PR Pundit Havas Red
Elle · Harper's Bazaar · Grazia · and more
Two very different briefs: a global beauty retailer and a K-beauty skincare brand. The same underlying challenge of how international brands earn editorial authority in India.
Launch — PR Pundit Havas Red
Brand communications for a homegrown luxury platform's market entry: guest list to invite copy to how a new label earns its first perception.
Concept — Self-Initiated
A brand and communications strategy for a fictional Indian fashion house entering global markets on its own terms. Not as "Indian fashion," but as fashion.
Editorial — Point of View
The distinction between premium and luxury isn't aesthetic. It's philosophical. Most Indian brands are solving the wrong problem.
Not a blog. Notes from inside the work. Observations that turned into positions.
A year of fighting with Uber Shuttle drivers over safety. Then one driver changed how he asked, and everything changed. The insight wasn't about transport. It was about what communication actually is when it's working.
10 reactions · 103 comments · 1 repost
Campaign Reflection
What the first quarter at PR Pundit actually taught me: campaign thinking, category storytelling, and the difference between buzz and brand love.
Credential
Completing the Inside LVMH Certificate, and the specific frameworks it gave me for thinking about how luxury brands build and sustain cultural capital.
I hold a degree in journalism. I work in communications. The useful part is the overlap.
Most recently at PR Pundit Havas Red, one of India's leading integrated communications consultancies, where I worked across fashion, beauty, and lifestyle brands on campaigns that needed both media intelligence and creative instinct. I'm now available for the right role or project.
My perspective: most brand problems aren't communication problems. They're clarity problems. A brand that knows exactly what it stands for doesn't need to be managed. It communicates itself. My job is to find that clarity, and then find the right language for it.
I'm particularly interested in the luxury ecosystem: how heritage and modernity coexist in a brand, how cultural capital gets built and spent, and why some brands become inevitable while others, making the same moves, never do.
New Delhi. Open to the right conversations.
Certificate
Inside LVMH Certificate
Specialisation in creation & branding, retail, and customer experience. The frameworks that underpin how the world's largest luxury group builds, sustains, and evolves iconic brands.
Record
Experience
Education
Brands
Long-term: to build a culture-led PR and brand agency operating at a global luxury standard, where editorial thinking, creative direction, and communications strategy are not separate departments.